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Recent Posts by Heather Sinchak

“Wood you beleaf this?” Japanese researchers look to wood for the next generation of auto parts material

“Wood you beleaf this?” Japanese researchers look to wood for the next generation of auto parts material

By: Heather Sinchak | August 17th, 2017

Steel, aluminum, and plastic. All common materials if you asked any gear head what cars are made of. But with the advancement of technology, researchers are taking science back to basics with materials – wood. Click here to check out…

The zero death effect: The growth of fatality-free vehicles

The zero death effect: The growth of fatality-free vehicles

By: Heather Sinchak | June 28th, 2017

Autonomous cars has become a hot topic over the past few years, and now fatality-free vehicles are getting some note-worthy attention. Yes, you read that right – fatality-free vehicles are here. In fact, there are now eleven vehicle models in the U.S…

Part 2: Counterfeit auto parts: Is the threat real?

Part 2: Counterfeit auto parts: Is the threat real?

By: Heather Sinchak | June 14th, 2017

In our first post, we discussed the impact of counterfeit parts at a personal level. With counterfeit parts vendors raking in $12 Billion dollars a year, what are OEMs doing to help defend their name and reputation? Counterfeit part makers do…

Part 1: Counterfeit auto parts: Is the threat real?

Part 1: Counterfeit auto parts: Is the threat real?

By: Heather Sinchak | June 2nd, 2017

Being in the auto parts business, how much of a focus should you put on counterfeit parts? And are those even a threat? I don’t think you’d be surprised if I said it should be a major focus. The U.S…

Multiple OEMs partner to innovate smartphone connectivity

Multiple OEMs partner to innovate smartphone connectivity

By: Heather Sinchak | May 18th, 2017

Connecting to your car will get a little bit easier – and more interesting. With the new SmartDeviceLink Consortum, or SDL for short, cars and smart phones will connect better creating an “infotainment” environment with display screens, steering wheel controls…

It’s National Car Care Month!

It’s National Car Care Month!

By: Heather Sinchak | April 13th, 2017

With Spring slowly arriving, it’s time to make sure consumers are ready for the warmer days – and road trips – ahead. Here are a few ideas on how you can leverage Car Care Month with your customers (and your…
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