OEC Blog

Recent Posts in Collision

The best marketing tools available are likely already in your parts department

The best marketing tools available are likely already in your parts department

By: Kelsey Tully | February 16th, 2018

In today’s digital age, nearly any business can be done through an online platform. Just like you, your shop customers have hundreds of people they talk to every day. As an Account Support Rep who works with dealers every day…

Ten Habits of Highly Successful Wholesalers

Ten Habits of Highly Successful Wholesalers

By: Michelle Brittsan | March 10th, 2017

You may be considering getting into the wholesale business, or you may already be in it and want to expand your business. So how do you gauge your own success? The following is what our OEC field and account managers see the most…

Marketing to customers is when age can matter

Marketing to customers is when age can matter

By: Heather Sinchak | February 23rd, 2017

You may have heard that effective marketing is all about understanding the customer.  Contrary to the practice of many parts managers . . . It’s not about how you want to sell parts, it’s about how they want to buy…

Dealer Spotlight on Ken Garff Ford: Doing more business with fewer resources

Dealer Spotlight on Ken Garff Ford: Doing more business with fewer resources

By: Jennifer Gupta | January 26th, 2017

Dealer Spotlight: Ken Garff Ford Location: American Fork, Utah Number of parts wholesale representatives: 4 When you walk into the parts department at Ken Garff Ford, you’ll notice some things that make their parts department feel a little different. You’ll first…

Don’t wait for the future … embrace it now!

Don’t wait for the future … embrace it now!

By: Scott Galbicsek | February 19th, 2016

After reading an article in the November 2015 edition of Body Shop Business, I felt some relief. It came in the form of its content regarding cars of the future. It was pretty funny when you consider the basic functionality…

Good news for your collision parts business

Good news for your collision parts business

By: Kathy Jambor | September 17th, 2015

Here are just a few statistics that may impact your dealership’s parts sales. Overall, it’s a bright outlook for the industry as a whole, which means the demand for parts should be strong. According to CollisionWeek, over 275 billion vehicle…
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