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Improve your parts inventory and your bottom line with 5 tips from successful parts managers

Improve your parts inventory and your bottom line with 5 tips from successful parts managers

By: Bob Stansfield | May 4th, 2017

It’s not news that a parts department can have a substantial impact on a dealership’s profit. And with the parts business alone being $50+ billion industry, according to NADA, it would be crazy to not get in on the action, right…

It’s National Car Care Month!

It’s National Car Care Month!

By: Heather Sinchak | April 13th, 2017

With Spring slowly arriving, it’s time to make sure consumers are ready for the warmer days – and road trips – ahead. Here are a few ideas on how you can leverage Car Care Month with your customers (and your…

Ten Habits of Highly Successful Wholesalers

Ten Habits of Highly Successful Wholesalers

By: Michelle Brittsan | March 10th, 2017

You may be considering getting into the wholesale business, or you may already be in it and want to expand your business. So how do you gauge your own success? The following is what our OEC field and account managers see the most…

Marketing to customers is when age can matter

Marketing to customers is when age can matter

By: Heather Sinchak | February 23rd, 2017

You may have heard that effective marketing is all about understanding the customer.  Contrary to the practice of many parts managers . . . It’s not about how you want to sell parts, it’s about how they want to buy…

Is your parts department one of the 3.5 billion online searches today?

Is your parts department one of the 3.5 billion online searches today?

By: Kathy Jambor | February 10th, 2017

More likely than not, I bet your dealership has a fully-functional website and can be searchable in any online search engine pretty easily. But what if someone is just looking for your parts department? It is still as easy? Today…

Dealer Spotlight on Ken Garff Ford: Doing more business with fewer resources

Dealer Spotlight on Ken Garff Ford: Doing more business with fewer resources

By: Jennifer Gupta | January 26th, 2017

Dealer Spotlight: Ken Garff Ford Location: American Fork, Utah Number of parts wholesale representatives: 4 When you walk into the parts department at Ken Garff Ford, you’ll notice some things that make their parts department feel a little different. You’ll first…