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Part 1: Counterfeit auto parts: Is the threat real?

Part 1: Counterfeit auto parts: Is the threat real?

By: Heather Sinchak | June 2nd, 2017

Being in the auto parts business, how much of a focus should you put on counterfeit parts? And are those even a threat? I don’t think you’d be surprised if I said it should be a major focus. The U.S…

Multiple OEMs partner to innovate smartphone connectivity

Multiple OEMs partner to innovate smartphone connectivity

By: Heather Sinchak | May 18th, 2017

Connecting to your car will get a little bit easier – and more interesting. With the new SmartDeviceLink Consortum, or SDL for short, cars and smart phones will connect better creating an “infotainment” environment with display screens, steering wheel controls…

Improve your parts inventory and your bottom line with 5 tips from successful parts managers

Improve your parts inventory and your bottom line with 5 tips from successful parts managers

By: Bob Stansfield | May 4th, 2017

It’s not news that a parts department can have a substantial impact on a dealership’s profit. And with the parts business alone being $50+ billion industry, according to NADA, it would be crazy to not get in on the action, right…

It’s National Car Care Month!

It’s National Car Care Month!

By: Heather Sinchak | April 13th, 2017

With Spring slowly arriving, it’s time to make sure consumers are ready for the warmer days – and road trips – ahead. Here are a few ideas on how you can leverage Car Care Month with your customers (and your…

Ten Habits of Highly Successful Wholesalers

Ten Habits of Highly Successful Wholesalers

By: Michelle Brittsan | March 10th, 2017

You may be considering getting into the wholesale business, or you may already be in it and want to expand your business. So how do you gauge your own success? The following is what our OEC field and account managers see the most…

Marketing to customers is when age can matter

Marketing to customers is when age can matter

By: Heather Sinchak | February 23rd, 2017

You may have heard that effective marketing is all about understanding the customer.  Contrary to the practice of many parts managers . . . It’s not about how you want to sell parts, it’s about how they want to buy…