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Is your parts department one of the 3.5 billion online searches today?

Is your parts department one of the 3.5 billion online searches today?

By: Kathy Jambor | February 10th, 2017

More likely than not, I bet your dealership has a fully-functional website and can be searchable in any online search engine pretty easily. But what if someone is just looking for your parts department? It is still as easy? Today…

Dealer Spotlight on Ken Garff Ford: Doing more business with fewer resources

Dealer Spotlight on Ken Garff Ford: Doing more business with fewer resources

By: Jennifer Gupta | January 26th, 2017

Dealer Spotlight: Ken Garff Ford Location: American Fork, Utah Number of parts wholesale representatives: 4 When you walk into the parts department at Ken Garff Ford, you’ll notice some things that make their parts department feel a little different. You’ll first…

How to compete with the Aftermarket and win

How to compete with the Aftermarket and win

By: Heather SInchak | January 5th, 2017

In vehicle sales, it’s brand against brand. But in parts sales, it’s a whole different ballgame. As a parts manager, you know you’re not competing against other OEMs – you’re competing against the entire aftermarket industry. The aftermarket has figured…

Transform into an eBay Top Rated Seller with 4 strategic (and simple!) steps

Transform into an eBay Top Rated Seller with 4 strategic (and simple!) steps

By: Ashraf Sobeh | December 15th, 2016

In our personal lives, buying online is not an uncommon practice. Some do it for the convenience, while others do it to avoid having to go to a “big box” store. But, once we hear the words “sell online,” suddenly…

Consumer habits in your favor: How the increase in pre-owned vehicles on the road will impact your parts business and what to do about it

Consumer habits in your favor: How the increase in pre-owned vehicles on the road will impact your parts business and what to do about it

By: Kathy Jambor | December 7th, 2016

While autonomous cars may be the future, cars of the past are still very much present.According to IHS Markit, the average age of light vehicles in operation has increased (yet again) to 11.6 years. In recent years, ownership of cars…

3 Outside Sales tips for any operation and budget to grow your parts business

3 Outside Sales tips for any operation and budget to grow your parts business

By: Scott Rowe | December 1st, 2016

Outside sales may seem way above your part’s department’s capabilities, but in reality, you have more opportunities than you think. The largest, most recognizable companies use advertising and outside sales to make sure they are still a relevant brand. Think…