OEC Blog

The zero death effect: The growth of fatality-free vehicles

The zero death effect: The growth of fatality-free vehicles

Autonomous cars has become a hot topic over the past few years, and now fatality-free vehicles are getting some note-worthy attention. Yes, you read that right – fatality-free vehicles are here. In fact, there are now eleven vehicle models in the U.S. with standard and optional safety systems that have a zero death rate¹.

The biggest players

The Insurance Institute for Highway Safety (IIHS), along with IHS Automotive, ranked vehicles of three model years that included driver deaths (passenger deaths were not included since not every vehicle always has a passenger). The biggest winners were among midsize and larger vehicles, and smaller cars ranked the highest in traffic death rates. These rankings directly correlate to the safety features of the vehicles, along with the size of the vehicle (which from a physics point of view, makes sense).

The constant transformation for the sake of safety

Antilock brakes, seat belts, and air bags have all evolved from the ever-demanding need for safety. And as technological advancements within vehicles continue, cars are only going to get safer. In fact, Volvo is promising a death-proof car by 2020, and they are among many others in the race to create the safest vehicle on the road.

Every brand has safety as a top priority, and fortunately, that hard work has made a positive impact. The vehicle-related death toll has dropped almost 40% compared to a few decades ago, with a strong likelihood of continually dropping².

The shift in safety means a shift in your business

Safety technology systems within cars are becoming increasingly more complex, creating a new skill set for technicians to learn. This also leverages an opportunity for you to educate shops on the importance of OE parts and OEM standards.

Safety systems are complex, and the standards are high, which means aftermarket parts will likely struggle to compete to meet the strict safety standards. And because many shops will not work with anything other than OE parts for quality and customer safety reasons, it’s all the more reason to push your parts business to supply this demand. If you need help getting online, RepairLink and CollisionLink may be the best route for your business.

¹IIHS, 2017

²CBS News, 2017