OEC Blog

Recent Posts by Skip Dennert

4 steps to get your staff to adopt technology when they don’t want to

4 steps to get your staff to adopt technology when they don’t want to

By: Skip Dennert | October 14th, 2016

As I assist dealers with the implementation of RepairLink, I repeatedly encounter an alarming perception among counter staff: technology will hinder their ability to sell parts, or worse – it will replace them. You may have read Scott’s post, “Why…

Are you marketing RepairLink alone? (Why?)

Are you marketing RepairLink alone? (Why?)

By: Skip Dennert | July 8th, 2015

While participating in the national launch of RepairLink, I noticed a shop adoption trend very early in the process. Multi-manufacturer dealer groups consistently outperformed single manufacturer independent dealerships. It was not very difficult to determine why the disparity existed. Dealer…

Translating Shop Speak: Do Your Shops REALLY Like to Call You?

Translating Shop Speak: Do Your Shops REALLY Like to Call You?

By: Skip Dennert | April 9th, 2015

When dealers use (and believe) this phrase to describe their IRF customer relationships, it can bring the most well-intended RepairLink promotion to a grinding halt.  It doesn’t have to, and to be honest, it shouldn’t.  In most cases, saying THEY…