OEC Blog

Recent Posts in Collision

How ADAS technology affects your collision shop

How ADAS technology affects your collision shop

October 17th, 2018

While ADAS technology can lead to a drastic decline in collisions, your collision shop will still service vehicles that have been in a crash. The most advanced systems that are currently in the market are Level Two vehicles (driver assist…

​​Do your customers know the difference between OE and Aftermarket? Remind customers of the hidden benefits when choosing OE

​​Do your customers know the difference between OE and Aftermarket? Remind customers of the hidden benefits when choosing OE

By: Jamie Bryson | June 29th, 2018

Having a car in a repair or collision shop is a stressful time for anyone. When will the vehicle be ready? What will insurance cover? Are there emergency funds to cover the costs? These are just a few of the…

Keep customer relationships strong as technology increases

Keep customer relationships strong as technology increases

By: Kathy Jambor | March 21st, 2018

"Relationships sell parts.” This was a quote from one of the country’s top wholesalers at the recent OEC Dealer Council in Cleveland, Ohio. I was fortunate enough to be in the room with many experienced Parts Directors and Managers, and…

The best marketing tools available are likely already in your parts department

The best marketing tools available are likely already in your parts department

By: Kelsey Tully | February 15th, 2018

In today’s digital age, nearly any business can be done through an online platform. Just like you, your shop customers have hundreds of people they talk to every day. As an Account Support Rep who works with dealers every day…

Ten Habits of Highly Successful Wholesalers

Ten Habits of Highly Successful Wholesalers

By: Michelle Brittsan | March 10th, 2017

You may be considering getting into the wholesale business, or you may already be in it and want to expand your business. So how do you gauge your own success? The following is what our OEC field and account managers see the most…

Marketing to customers is when age can matter

Marketing to customers is when age can matter

By: Heather Sinchak | February 23rd, 2017

You may have heard that effective marketing is all about understanding the customer.  Contrary to the practice of many parts managers . . . It’s not about how you want to sell parts, it’s about how they want to buy…
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