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Recent Posts in Tips and Tricks

“That’s just not the way we do things” isn’t how we do things anymore

“That’s just not the way we do things” isn’t how we do things anymore

By: Michelle Brittsan | November 10th, 2016

The title seems confusing, right? “That’s just not the way we do things” is something we hear A LOT in the field from both dealers and shops. But little do shops and dealers realize, they’ve been doing things differently all along…

Amp up your password security with these very simple steps

Amp up your password security with these very simple steps

By: Michael Woolard | October 25th, 2016

When many people describe “security,” it’s usually something physical you can touch or even buy. We think we are safe when we install the anti-virus that claims to catch 99% of known viruses. But when you really think about it…

“How to” get your dealership noticed with video

“How to” get your dealership noticed with video

By: Kathy Jambor | October 1st, 2015

Think with Google reported this week that 67% of millennials think they can find a “how to” video on YouTube to learn how to do just about anything. It’s happening at an increasing rate – over 100 million hours of…

Are you marketing RepairLink alone? (Why?)

Are you marketing RepairLink alone? (Why?)

By: Skip Dennert | July 8th, 2015

While participating in the national launch of RepairLink, I noticed a shop adoption trend very early in the process. Multi-manufacturer dealer groups consistently outperformed single manufacturer independent dealerships. It was not very difficult to determine why the disparity existed. Dealer…

Using video to build your parts business

Using video to build your parts business

By: Kathy Jambor | June 17th, 2015

If you have a smart phone or tablet, it’s a good bet you’ve recently watched a video on it – either something viral that showed up on your Facebook News Feed, or perhaps something related to your business that caught…

Mythbuster: Why it Never Works to Self-Market Idle Parts

Mythbuster: Why it Never Works to Self-Market Idle Parts

By: OEC Staff | June 16th, 2015

Tell the truth, Parts Managers. Have you ever tried to self-market your idle and obsolete inventory by sending spreadsheets to larger dealers? And if so, how often did that work? According to Marvin Windham, Parts Manager for Benchmark Chrysler Dodge…