OEC Blog

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Ten Habits of Highly Successful Wholesalers

Ten Habits of Highly Successful Wholesalers

By: Michelle Brittsan | March 10th, 2017

You may be considering getting into the wholesale business, or you may already be in it and want to expand your business. So how do you gauge your own success? The following is what our OEC field and account managers see the most…

Marketing to customers is when age can matter

Marketing to customers is when age can matter

By: Heather Sinchak | February 23rd, 2017

You may have heard that effective marketing is all about understanding the customer.  Contrary to the practice of many parts managers . . . It’s not about how you want to sell parts, it’s about how they want to buy…

Is your parts department one of the 3.5 billion online searches today?

Is your parts department one of the 3.5 billion online searches today?

By: Kathy Jambor | February 10th, 2017

More likely than not, I bet your dealership has a fully-functional website and can be searchable in any online search engine pretty easily. But what if someone is just looking for your parts department? It is still as easy? Today…

Dealer Spotlight on Ken Garff Ford: Doing more business with fewer resources

Dealer Spotlight on Ken Garff Ford: Doing more business with fewer resources

By: Jennifer Gupta | January 26th, 2017

Dealer Spotlight: Ken Garff Ford Location: American Fork, Utah Number of parts wholesale representatives: 4 When you walk into the parts department at Ken Garff Ford, you’ll notice some things that make their parts department feel a little different. You’ll first…

How to compete with the Aftermarket and win

How to compete with the Aftermarket and win

By: Heather SInchak | January 5th, 2017

In vehicle sales, it’s brand against brand. But in parts sales, it’s a whole different ballgame. As a parts manager, you know you’re not competing against other OEMs – you’re competing against the entire aftermarket industry. The aftermarket has figured…

Transform into an eBay Top Rated Seller with 4 strategic (and simple!) steps

Transform into an eBay Top Rated Seller with 4 strategic (and simple!) steps

By: Ashraf Sobeh | December 15th, 2016

In our personal lives, buying online is not an uncommon practice. Some do it for the convenience, while others do it to avoid having to go to a “big box” store. But, once we hear the words “sell online,” suddenly…