In vehicle sales, it’s brand against brand. But in parts sales, it’s a whole different ballgame. As a parts manager, you know you’re not competing against other OEMs – you’re competing against the entire aftermarket industry. The aftermarket has figured…
In our personal lives, buying online is not an uncommon practice. Some do it for the convenience, while others do it to avoid having to go to a “big box” store. But, once we hear the words “sell online,” suddenly…
While autonomous cars may be the future, cars of the past are still very much present.According to IHS Markit, the average age of light vehicles in operation has increased (yet again) to 11.6 years. In recent years, ownership of cars…
Outside sales may seem way above your part’s department’s capabilities, but in reality, you have more opportunities than you think. The largest, most recognizable companies use advertising and outside sales to make sure they are still a relevant brand. Think…
If you’re a dealer and you aren’t selling parts online, you’re light years behind. In fact, according to Auto Care Association (ACA), selling parts online (also known as “e-tailing”) of aftermarket replacement parts will DOUBLE in size by 2018 to…
When you think of parts sales, you probably don’t think of Jim Carrey’s character, Lloyd Christmas, from the movie Dumb and Dumber, but he has a bit of (valid) advice that you can use at your dealership. It’s probably revealing…
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