OEC Blog

Surprising Things Your Counterpeople Know … That You Don’t! (Part 2)

Surprising Things Your Counterpeople Know … That You Don’t! (Part 2)

Last week, we learned that your counter staff has valuable insight about how your parts customers feel about price.

What other insights does your counter staff have that you might not even be aware of?

Speed of delivery is more important than discounts.  Now, it’s no surprise that excellent customer service is the mainstay of any successful parts department.  But did you know that customers are willing to pay more for same day delivery, while preferring discounts for delayed delivery?  Your counter people knew that.

An AutoCare Association study validated the following:

ACA image for 11-20-15

How you can use this to your advantage

Understand all of the customers’ reasons to buying and then ensure your business practices accommodate this. Make your service consistent.

Next week, we’ll look at our final insight and offer some tips on how to better serve your customers!