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Transform into an eBay Top Rated Seller with 4 strategic (and simple!) steps

Transform into an eBay Top Rated Seller with 4 strategic (and simple!) steps

In our personal lives, buying online is not an uncommon practice. Some do it for the convenience, while others do it to avoid having to go to a “big box” store. But, once we hear the words “sell online,” suddenly this internal hesitation begins, even though it’s only the other side of the same coin.

You may have the same mentality when it comes to buying versus selling parts at your dealership. Sure, selling parts online can be confusing, especially if you aren’t sure what you’re doing. But you have to start somewhere! And considering that in a marketplace like eBay, 3 parts are sold every second, the sales potential is huge.

You have the ability to profit from selling online, despite any pre-conceived notions you might have about ecommerce. If you’ve never sold online, I would recommend reading this article first, and then leveraging these tips.

Providing great service to buyers is the obvious key to successful selling – whether online or in person. Besides great service, a few proven selling strategies can help your transactions go as smoothly as possible.

Focus on customer satisfaction

Communication is the most important aspect of keeping your customers informed and satisfied with your business. Proactively communicating with your buyers throughout the transaction gives them confidence that you will fulfill the order and sets expectations about when the item will arrive.

  • Use your eBay seller account’s “My Messages” section to communicate with buyers and potential buyers. Communication between members is kept on eBay for tracking purposes because this is the platform in which you are performing the transaction.
  • Use the “Manage Communications with Buyers” section to send a customized, automated message to your customers after they purchase an item. You’ll only have to create one message for all of your buyers!
  • Respond promptly to buyer issues. That means you should reply within 24 hours, if not sooner. Resolving an issue quickly means the buyer knows you are aware of the issue and are promptly working to correct it.
Always provide order shipping and tracking information to your buyers

If you are like me and have purchased something online, you likely track that purchase like a hawk. But it’s not just us: tracking has become a standard that buyers now expect on every order. In fact, tracking is required to be on 90% or more of your U.S. transactions to qualify for eBay’s Top Rated seller status. In simple terms: when you say shipping takes 7-10 business days, the order needs to arrive in that timeframe.

Tracking gives buyers confidence that their order is on its way and gives them a good idea of when it should arrive. When customers have this kind of confidence, it increases your opportunity for returning customers.

Here is a short checklist that you can use with every item you sell online:

  • Upload tracking numbers within your stated handling and processing time
  • Make sure that at least 90% of your transactions with U.S. buyers have tracking (it’s recommended to have tracking available for all of your transactions)
  • Make sure the item is marked as “shipped” within your eBay account
  • Check to make sure items were delivered
Offer one-day handling and processing, if possible

Buyers are notified the second you mark an item as “shipped.” It’s a big reason why sellers who offer quick handling continue to win new sales. And, when you offer one-day or shorter handling and tracking data shows your shipment arrives within four business days, you’ll earn an automatic 5-star rating for ship time.

Some other “good to know” facts about one-day handling:

  • One-day handling gives you until the end of the next business day to ship
  • Weekends and holidays don’t count
  • One-day handling is not required to qualify for Top Rated seller status
Offer a Solid Return Policy

A good return policy is one of your shoppers’ most important considerations when deciding where to buy. When you go shopping, do you think twice about things when it says “Final Sale?” I definitely do.

So when you are selling on eBay, be sure to offer returns. That will attract new business and repeat customers. Here’s a few things you should include in your Return Policy:

  • Provide verbiage for each category of parts, such as “Returns not accepted on opened electrical components.”
  • Be descriptive and clear as possible for your customer about returns. How they are accepted, when/if they should contact you about an issue, etc.
  • As a best practice, offer 30-day returns on as many items as possible.

There are other great ways to get your parts moving and selling on eBay. For more information and tips, check out this article that can get you going.