OEC Blog

Recent Posts by Heather Sinchak

It’s National Car Care Month!

It’s National Car Care Month!

By: Heather Sinchak | April 13th, 2017

With Spring slowly arriving, it’s time to make sure consumers are ready for the warmer days – and road trips – ahead. Here are a few ideas on how you can leverage Car Care Month with your customers (and your…

Marketing to customers is when age can matter

Marketing to customers is when age can matter

By: Heather Sinchak | February 23rd, 2017

You may have heard that effective marketing is all about understanding the customer.  Contrary to the practice of many parts managers . . . It’s not about how you want to sell parts, it’s about how they want to buy.…

How to compete with the Aftermarket and win

How to compete with the Aftermarket and win

By: Heather SInchak | January 5th, 2017

In vehicle sales, it’s brand against brand. But in parts sales, it’s a whole different ballgame. As a parts manager, you know you’re not competing against other OEMs – you’re competing against the entire aftermarket industry. The aftermarket has figured…
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