It’s not news that a parts department can have a substantial impact on a dealership’s profit. And with the parts business alone being $50+ billion industry, according to NADA, it would be crazy to not get in on the action, right?…
With Spring slowly arriving, it’s time to make sure consumers are ready for the warmer days – and road trips – ahead. Here are a few ideas on how you can leverage Car Care Month with your customers (and your…
You may be considering getting into the wholesale business, or you may already be in it and want to expand your business. So how do you gauge your own success? The following is what our OEC field and account managers see the most…
You may have heard that effective marketing is all about understanding the customer. Contrary to the practice of many parts managers . . . It’s not about how you want to sell parts, it’s about how they want to buy.…
More likely than not, I bet your dealership has a fully-functional website and can be searchable in any online search engine pretty easily. But what if someone is just looking for your parts department? It is still as easy? Today,…
Dealer Spotlight: Ken Garff Ford Location: American Fork, Utah Number of parts wholesale representatives: 4 When you walk into the parts department at Ken Garff Ford, you’ll notice some things that make their parts department feel a little different. You’ll first…
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