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How can I sell parts when the aftermarket is always cheaper?

It's easy to say the aftermarket is cheaper since -- let's face it -- they have been historically. But not so much anymore.

Manufacturers want you to increase your parts sales as much as you do. Because of the standard the aftermarket has set with pricing, repair shops now expect dealers to match that price, without a lot of reference to quality. Manufacturers get this — and understand how important price is to a shop (and their customers).

That’s why Manufacturers have developed promotional or discount programs that often match or beat aftermarket pricing.

To drive more business to OE parts, several Manufacturers have partnered with OE-driven companies to establish discount part programs.
For example, RepairLink has eight Manufacturer promotional part programs that provide shops discounts and dealers with back-end reimbursements similar to CollisionLink. Ford, GM, Volkswagen, Nissan, INFINITI, Mercedes-Benz, Toyota and FCA all have promotional programs that provide independent repair shops with competitive pricing on thousands of popular parts. Here’s how that looks:





If you still aren’t convinced, let’s level set about OE vs. aftermarket to understand what you are really combating. Read more on How to compete against the aftermarket.

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