How can access to data help increase my part sales?

When you have the data regarding your customer’s buying behaviors, you are able to see how to sustain or improve your relationships.

Data tells a story – and it’s a good one. When you have the data regarding your customer’s buying behaviors, you are able to see how to sustain or improve your relationships.


For example, if you saw one shop wasn’t sending over orders to your dealership for over a month, you can reach out and try to understand what is going on, so you don’t lose that business.

Customer relationships improve because of honest, targeted conversations you can have with them. Having easy-to-read data to focus your conversations, you gain a robust understanding of what opportunities and pitfalls are happening within the parts department. Business Intelligence solutions can showcase when customers stop buying, or change buying habits, as well as uncover opportunities to capture more business from someone who is shopping your inventory, but not sending orders through your online parts procurement solutions. This type of insight enables you to retain customers and start to focus on areas where there are growth opportunities with more focus than merely selecting at random. The information provided by a reporting solution increases sales opportunities and builds relationships, which in turn translates into increased customer retention, and ideally, increased parts sales.

BI software solutions should give you easy-to-read reporting showing you the cycles of your parts selling business, and the potential opportunities you can capitalize on. You can see the whole picture to better address problems, whereas without the access to this data, you could only guess the reasons behind a customer buying behaviors.

Solutions such as LinkIQ, have customizable reports as well as automatic report delivery options that make it easy to monitor day-to-day business and overall trends. By having the data and information up front, you can make quick decisions and take action to capture opportunities and grow your parts department.

Your data can tell a powerful story; BI pulls that data together to provide accurate insight and replace guesstimates.
Here are some common questions we get about bringing in a Performance Coach.
DMS Integration means linking your DMS to the online parts selling solution you use to sell parts.
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