How do I build enough trust with my shops that they will buy from me online?

​We all know relationships are built on trust, and you know what shops care about.
  • Communication. The first couple of times, let your shops know you received their order so they know they did it correctly.
  • Quick response times. Since shops can't see your response time, dealers need to respond fast -- we're talking within five to ten minutes.
  • Competitive pricing. Make it easy for your shops to come to you for all their parts, not just certain ones.
  • Reliable delivery options. If you do two deliveries per day, tell them that. It doesn't mean you have to deliver every 30 minutes. Shops appreciate accurate delivery options (whatever you may do) and that you always follow through.
  • Illustrations they can see themselves. Instead of having them wait on hold and asking you a part, they can look it up themselves and know the exact part they click on is the part they are getting. They can also find parts they didn't even know they needed.

Most of all, shops care about you not wasting their time. If you can streamline their ordering process, it will always be appreciated.

With RepairLink, we established an online mechanical parts marketplace that helps save time -- for you and your shops. Our 4,000 dealers in our online marketplace can sell their parts through RepairLink (while simultaneously getting part promotional support from OEMs and OEC) to over 30,000 shops looking for parts daily. Many of our dealers see RepairLink as a marketing tool -- where shops are looking at their parts online, and then call. Unfortunately shops don't get the benefit of OEM part promotions if they call rather than ordering online, but many dealers appreciate the business regardless.

Make sure you have an outlined plan on sales goals, and how to reach those goals.
It's a common misconception that you can't compete against the aftermarket, but it doesn’t hold a lot of truth.
Work smarter, not harder.