How do we get shops to trust the online solution and want to use it with us?

What is some of your shops only want to pick up the phone/fax/email in their order.

We understand that old habits die hard. Many shops have done the same thing for a long time and don’t believe that they’ll get the best pricing online. The best way to combat this? Communication, communication, communication. Give them comfort by explaining they’ll hear from you once their order is placed and the prices will not be impacted (and if the order is for one of our 15 OEMs with a promotional parts program, they will likely get additional savings.) Encourage your shops to send the transaction through and follow it up with a phone call to make sure trust is established on both ends.

Your goal should be to connect with your customers and ensure that you are top of mind when it comes to submitting their estimates.
Likely a lot. Some focus on a five to ten mile radius; others will look much further.
Well, it depends!
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