How to Compete Against the Aftermarket

It's a common misconception that you can't compete against the aftermarket. Does it hold a lot of truth? Nope. 

How can I sell parts when the aftermarket is always cheaper?

Dealers are competitively priced against the aftermarket on a wide array of parts. Unfortunately, shops assume the dealer is more expensive and go directly to the aftermarket when needing to source their parts (that is exactly what the aftermarket has trained them to think!).

Let's level set about OE vs. Aftermarket:

OE-vs.-AM.jpg#asset:4575


Cars are becoming incredibly more complicated -- and aftermarket reliability will continue to be questioned. Dealers on RepairLink understand this and have happily taken the business of shops that are not willing to risk quality. Once these shops start looking for parts on RepairLink, they notice dealers actually have competitive pricing not only get the parts they were looking for, but on additional parts the use all the time.

Read more on: How to compete with the aftermarket and win

Make sure you have an outlined plan on sales goals, and how to reach those goals.
It's a common misconception that you can't compete against the aftermarket, but it doesn’t hold a lot of truth.
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