I prefer to talk on the phone with shops. My shops prefer to call me too!

If you ask shops how they buy from the aftermarket, they'll likely say online. You shouldn't be any different.

Yes, your shops do prefer calling you, but the question to ask is when do you prefer they call you in their buying process?


A majority of your shops like calling you for the captive parts after they found 95% of their parts online from the Aftermarket first. Not to mention, a shop having to sit on hold when your parts department is busy can result in a lost sale when your customer decides to hang up and go elsewhere.

Online resources are instantaneous and easier to navigate. For example, RepairLink provides shops part number details, technical illustrations, and part price and availability all at the tips of their fingers at any time. A large number of shops use RepairLink to identify the parts they need before they call, which in turn reduces calls that don't have anything to do with putting in an order.

RepairLink is not meant to replace the telephone but to help dealers and shops communicate easier and faster.

Make sure you have an outlined plan on sales goals, and how to reach those goals.
It's a common misconception that you can't compete against the aftermarket, but it doesn’t hold a lot of truth.
Work smarter, not harder.
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