What's the difference between selling collision parts vs. mechanical parts?

The dealer down the street is NOT your competition.

Let's break down the differences:

Collision-vs.-Mechanical.JPG#asset:4858


A deeper look:

RL-Collision-vs-Repair-2015.jpg#asset:4861
Make sure you have an outlined plan on sales goals, and how to reach those goals.
It's a common misconception that you can't compete against the aftermarket, but it doesn’t hold a lot of truth.
Work smarter, not harder.
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