Why would I sell parts online if it's easier for shops to call me?

The biggest (and most obvious) reason? Efficiency.

Online solutions are not meant to replace the telephone, but to help dealers and shops communicate easier and faster.


Instead of telephoning a dealership to provide part number details, faxing technical illustrations back and forth, and answering part price and availability, RepairLink streamlines the ordering process, helps shops help themselves, and allows dealers to become more efficient. Phone calls can then be minimized and shorter in duration.

Make sure you have an outlined plan on sales goals, and how to reach those goals.
It's a common misconception that you can't compete against the aftermarket, but it doesn’t hold a lot of truth.
Work smarter, not harder.
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