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The Collision Industry

How do I ensure I make a certain profit margin on non-OE parts?

​Understanding where you make your profits is critical.

Any solution you use should be able to give you information about your profits.


For example, CollisionLink allows you to set up an “Upsell Part Markup Goal” that alerts you when a part's profit margin is less than a specified amount so you can make necessary changes or opt not to sell that part at that price.

Make this your goal: connect with your customers and ensure that you are their go-to dealership for submitting collision repair estimates.
In all likelihood, a lot – trust us.
It varies dealer to dealer and depends on business goals and resources.
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