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The Collision Industry

Is Selling Collision Parts Online Worth the Money?

The value depends on your goals, business priorities and resources.

Obviously, we want to say yes, but it all depends on your sales goals and what you are looking to put into – and get out of – your business. We have customers who only work with one shop and they see value in an online parts solution year after year. For their business objectives, the solution is worth the money.


If we are talking averages, parts converted from aftermarket to OEM in an average order runs about $249.60 and the average dealer gets five orders from a body shop per month. That is an average of $1248.00 in revenue each month.




With CollisionLink, the more time you put into, the more you get out of it.

Make this your goal: connect with your customers and ensure that you are their go-to dealership for submitting collision repair estimates.
In all likelihood, a lot – trust us.
It varies dealer to dealer and depends on business goals and resources.
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