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The Collision Industry

What are upsell parts?

​These are any parts that are written as non-OE (i.e. specified as aftermarket) that shops have selected typically based on price.

Upsell parts are any parts that are written as non-OE (i.e., specified as Aftermarket) that shops have selected typically based on price.

Upsell parts are any parts that are written as non-OE (i.e., specified as Aftermarket) that shops have selected typically based on price and that now appear on the shop’s estimate. You can “conquest” these parts, meaning you can use OE-provided discounts to adjust pricing of your OE parts to directly compete with the Aftermarket. On average, there are $399 worth of upsell parts available on any order, leaving huge opportunity for additional profit if you choose to convert those parts to OE.

Make this your goal: connect with your customers and ensure that you are their go-to dealership for submitting collision repair estimates.
In all likelihood, a lot – trust us.
It varies dealer to dealer and depends on business goals and resources.
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