Learning Hub

The Mechanical Industry

How to Improve Shop Relationships

It's a common misconception that you can't compete against the aftermarket, but it doesn’t hold a lot of truth.

We know how important shop relationships are to you -- we want to help you continually improve them.

Ensure your parts are available 24/7

Did you know that 52% of all parts ordering happens outside of normal business hours? This means that you need to have your parts available to customers 24/7. And if you aren't equipped to hire a second or third shift crew, make sure to have your parts available for purchase online.

Additionally, shops are always looking for the right part and repair information. Shops love RepairLink because it has the purest and most comprehensive OE data available in the market today. RepairLink receives OE catalog data directly from the manufacturer in its most raw form. The RepairLink catalog also aligns as closely as possible with the Dealer Catalogs provided by the manufacturers.

For more information on what shops see, click here.

Make parts ordering simple and accessible

Any parts ordering process should be simple and seamless, regardless if it's in person, over the phone, or online.

If you are selling online, make sure your parts ordering solution is viewable on any device, whether it be a computer, tablet, or smart phone.

For example, responsive design in RepairLink Shop allows our website to adapt to any mobile device -- resizing, moving, and re-orienting modules to appear correctly in a smaller browser window. Even if a shop is in a remote area, if they have a signal, they can use RepairLink via web browser.

Online communication and on-screen order status keeps customers informed on order and parts delivery status.

Price your parts right

One of the biggest challenges you probably face is pricing your parts to compete with the aftermarket. You also need to make sure you don't lose sight of building and maintaining the relationships you have with your shop customers. If you're selling online, you need to ensure your prices reflect what your shops can get over the phone, if not better.

Many of our dealers drive their customers to order online from them via RepairLink rather than over the phone or fax. Why? RepairLink offers deeper discounts on parts with eight OEM-Sponsored promotional part programs.

Make sure you have an outlined plan on sales goals, and how to reach those goals.
It's a common misconception that you can't compete against the aftermarket. Does it hold a lot of truth? Nope.