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Mitsubishi Motors Selects CollisionLink From OEC for Collision Parts Sourcing and Fulfillment

Starting in 2020, the Mitsubishi dealer network will have access to the collision parts marketing program via CollisionLink



CLEVELAND, OH, (March 19, 2020) – OEConnection LLC (OEC), the leading automotive technology provider for original equipment manufacturers’ (OEM) distribution networks, will provide Mitsubishi Motors North America, Inc. (MMNA) with CollisionLink, with MMNA naming the program: “Mitsubishi Ultra Conquest Program.”

MMNA becomes the 26th automotive OEM in North America, and the fifth in the past six months, to implement the CollisionLink solution to enhance their parts marketing program. CollisionLink is the industry’s leading collision parts procurement platform, allowing dealerships to offer eligible OEM parts at competitive prices to a national network of collision shops. Currently, CollisionLink provides coverage to all makes and all models of light-duty vehicles in North America.

“While Mitsubishi was testing numerous collision parts program pilots, CollisionLink delivered clear and immediate results with minimal disruption,” said Bill Lopez, OEC General Manager, Collision. “With the largest collision shop procurement network in place and many strategic Mitsubishi dealers already onboard through CollisionLink, OEC was the obvious choice and the solution that made the most sense for Mitsubishi.”

“We knew we needed a turn-key solution to help our dealer partners provide price-competitive crash-parts, in order to ensure that repairs to Mitsubishi vehicles are done properly, and with the best possible parts. When evaluating all of the solutions that were on the table, we looked at who could provide immediate financial results with dealer-friendly workflow and pricing, while also bringing the Mitsubishi parts program to market the fastest,” said Scott Smith, VP Aftersales, for MMNA. “OEC was able to check all of the boxes on our end.”

Beginning in March 2020, all Mitsubishi dealers will have access to the Mitsubishi Ultra Conquest Program available through CollisionLink.

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About OEC

OEConnection (OEC) is the leading automotive technology provider for OEM distribution networks. We enable automakers and dealerships around the world to deliver parts and service information quickly and accurately into the hands of repairers. Our solutions cover the collision, fleet, mechanical and retail segments, as well as the dealers’ own service lanes, through a suite of parts cataloging, supply chain, pricing, ecommerce, service, data and business intelligence solutions. OEC serves 37 international auto brands, 30,000 dealers and more than 135,000 repair customers worldwide. OEC is headquartered in the greater Cleveland area at 4205 Highlander Parkway, Richfield, Ohio, USA, 44286. Additional information is available at www.oeconnection.com or by emailing Heather King at Heather.King@OEConnection.com.