OEC Online Booking Solution Wins "Product Innovation of the Year Award From Car Dealer Magazine

CLEVELAND, OH, March 11, 2019 – OEConnection LLC (OEC), the leading automotive technology provider for original equipment manufacturers’ (OEM) distribution networks, was awarded the “Product Innovation of the Year” honor by Car Dealer Magazine for its Online Booking solution. OEC received the award at the publication’s annual Aftermarket Excellence Awards in February. Winners were selected by the Senior Management team at Car Dealer Magazine.

The Online Booking platform takes the stress out of the process of booking a vehicle for service; maintenance; tires & accessories at the dealership with convenient, 24/7 customer access to the scheduling tool, which integrates with both the OEM and dealership’s website. With just a few clicks, a customer can book an appointment, see cost and receive recommendations on additional services based on vehicle age and mileage. Automakers using the solution include Vauxhall, Hyundai, Seat, Skoda, Fiat and Nissan, which has helped to grow booking volume 35% year over year.

“We are humbled and proud to be recognized for this honor,” said James Farthing, Director of Service at OEC. “We strive to create efficiencies at the dealership level, and our Online Booking solution makes the entire process easy for both the dealership and the customer. This tool provides the customer with the means to book at a time that suits them, which in today’s world can be any time, on any day, and not always when personnel are ready to take a phone call at the dealership.”

Car Dealer Founder and CEO, James Baggott, remarked that Online Booking “solves the problem of car owners only being able to make service bookings during workshop hours and helps re-engage lapsed customers. What’s more, [OEC] has worked hard to continually improve it since its launch.”

For more information on the Online Booking Solution, please visit or contact Product Manager, Darren Pettitt, at


About OEC

OEConnection (OEC) is the leading automotive technology provider for OEM distribution networks. We enable automakers and dealerships around the world to deliver parts and service information quickly and accurately into the hands of repairers. Our solutions cover the collision, fleet, mechanical and retail segments, as well as the dealers’ own service lanes, through a suite of parts cataloging, supply chain, pricing, ecommerce, service, data and business intelligence solutions. OEC serves nearly 50 international auto brands and fleet companies, and more than 150,000 dealership and repair customers worldwide. OEC is headquartered in the greater Cleveland area at 4205 Highlander Parkway, Richfield, Ohio, USA, 44286. Additional information is available at or by emailing Kathy Jambor at