OEC eMarketing Drives Customer Retention & Reengages…

Pulled in a thousand directions
Between filling orders, processing returns, managing staff, monitoring inventory, there's little time to develop in-house marketing campaigns or to even reach out to your customers. There just aren't enough hours in a day.
Now for the easy part
Dealers looking to grow parts operations understand retention marketing is both cost effective and strategic. That's why OEC eMarketing, a turnkey solution, targets existing customers - both loyal shops & dormant ones - based on buying behaviours, all without requiring additional resources from the parts team.
This creates a challenge
You still have sales goals, but you're spread too thin to consistently engage your loyal customers, let alone develop a dormant shop strategy. This leaves you in a pickle: Existing shops are your most valuable customers, spending 5.2x more annually than new shops.
The results are in
Dealers experienced an 18% growth rate from shops who received an email compared to customers that did not. Simply put, the turnkey OEC eMarketing solution helps drive parts order increases, reengagement, and retention.

Did you know...

Emailed shops showed a 38% increase in re-engagement vs non-emailed customers: 38%

For more information or to get started, visit our website: oeconnection.com/products/emarketing/

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How OEC eMarketing supports customer retention and re-engages dormant shops

The reported re-engagement and growth results for emailed shops

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