Marketplace
CollisionLink Broker Repairers
CollisionLink Broker connects crash repairers directly with vehicle manufacturers and dealers, notifying the manufacturers’ central sales teams when a collision estimate is written. The specially-designed software from OEC boosts your vision of the market for more effective and efficient parts sales.
Sourcing the best part for the best price? That part is easy now when you can proactively compete against the aftermarket to increase genuine parts usage by integrating into collision estimating platforms.
OVERVIEW
What does CollisionLink Broker do?
CollisionLink Broker connects crash repairers directly with vehicle manufacturers and dealers, notifying the manufacturers’ central sales teams when a collision estimate is written. The specially-designed software from OEC boosts your vision of the market for more effective and efficient parts sales.
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BENEFITS
CollisionLink Broker allows repairers to:
Genuine Manufacturer Parts
Having used the CollisionLink Broker programme for several years, it has become an integral part of our daily parts operation. With the competitive pricing that CollisionLink Broker is able to offer, it enables us to fit more genuine parts and as a result, help improve our service levels and K2K. As well as this, CollisionLink Broker also offers a fantastic Total Loss Avoidance solution, providing us with extremely fast quotations with what they can offer. This gives us the opportunity to repair more vehicles by reducing the cost of the parts basket.
Pete P. – Group Parts Manager, KC Autos Accident Repair Centres Ltd.
Mertrux partners with the CollisionLink Broker team through Mercedes-Benz Vans, ensuring our customers have a seamless parts quotation system and total loss avoidance as their specialty. With incredibly busy parts departments across 4 sites, the CollisionLink Broker team offers additional support and is quick to supply part-numbered, priced quotes.
They save us a great deal of time, ensuring the best possible customer experience is delivered. The team is very knowledgeable & professional – supporting us with any queries or questions to ensure the end user is supplied as accurately and efficiently as possible.
Nigel B. – Parts Sales Manager, Mertrux
Apollo Motor Group has been using CollisionLink Broker since its introduction back in 2016. The team is knowledgeable, reliable, and efficient which are all the attributes we need when ordering parts in today’s busy accident repair operations.
We find CollisionLink Broker to be a great benefit to our business and indeed the parts industry enabling us to fit manufacturers’ genuine parts at a competitive price thus enabling us to choose the right option depending on the customer, the vehicle, and the work provider.
To add further support, CollisionLink Broker also runs some of the best total loss avoidance schemes in the market knowing that they will do their very best to make the vehicle in question repairable in some very simple steps.
Paul C. – Managing Director, Apollo Accident Repair Group Ltd.
The introduction of CollisionLink Broker has seen our parts operation increase our overall fill rate, improving overall sales.
The program has helped engage our customers further, building on already excellent relationships and retaining sales often lost to other markets.
We are excited by what the program will deliver in the future as it is only in its infancy in our market.
Nick B. – Parts Manager, Doncaster BMW
CollisionLink Broker for me is a NO BRAINER it is of great benefit to our business and indeed our customers who embrace it. I find it staggering that some body repairers still don’t buy into it. The program enables both us and the repairer to supply and fit manufacturer genuine parts at a competitive price, enabling us to choose the right option depending on the customer, the vehicle, and the work provider.
The Total Loss Avoidance scheme complements to whole offer from CollisionLink Broker to retain work in the body repair sector and is now a staple part of our operations to the extent we suggest the program to our customers not currently participating.
John H. – Parks Motor Group
Frequently Asked Questions
How does the system identify a potential aftermarket part is being used?
On receipt of the vehicle estimate data, we receive a full parts list. Our application stores all parts that are available in the aftermarket and recent pricing indicating which parts are likely to be purchased in the aftermarket.
How do I submit an estimate?
If your bodyshop is signed up to the CollisionLink Broker programme, then we would receive this automatically for brands we work on behalf of. Should you not be, we are also able to accept manual applications.
Do I need to install technology?
No, all you would need to do is complete the online sign up form and we will receive your estimate data automatically, and contact you if we are able to support repairing a vehicle.
How do I receive the revised OE parts pricing from OEC?
OEC will make an offer via email showing the revised parts price.
How do I order the OEM parts at the revised prices?
Once confirmed and agreed, the order is placed with the supplying dealer at the revised terms.
How much does it cost me as a bodyshop?
Bodyshops do not pay for access to the OEC CollisionLink Broker system.