Insights

eMarketing

Available in

North America

Powered by our eCommerce data analytics engine, OEC eMarketing uses seamless, professionally crafted marketing campaigns to help parts dealers reach new customers and create reliable buyers. With email campaigns that look like they’re coming right from your dealership, OEC eMarketing serves as your in-house marketing department.

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In your parts department, time and resources are at a premium. With sales objectives and order management ruling the day, parts marketing campaigns likely fall at the bottom of your to-do list. That’s why we created OEC eMarketing: To drive wholesale growth and build shop loyalty. OEC eMarketing, a turnkey email marketing solution, empowers dealers to reach new buyers & increase parts orders with a marketing service designed specifically for parts departments.

OVERVIEW

What is OEC eMarketing?

When every shop and order counts, OEC eMarketing helps your parts department reach new customers and stay connected with your buyers through polished, engaging email campaigns. Designed to drive parts orders, eMarketing campaigns look and feel like they’re coming from your dealership and require zero lift from your team, meaning you can increase profits while making the most of your current staff & resources.

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BENEFITS

OEC eMarketing allows dealers to:

Grow & Retain Customers

Run campaigns that simultaneously target growth and retention to help dealers experience immediate and sustainable results.

Find & Target New Customers

Identify potential customers in your market and leverage strategic email marketing campaigns to promote your dealership.

Build Repeat Business

Monthly retention campaigns turn new shops into loyal customers for your dealership.

Personalise Campaign Messaging

Retention emails feature tailored messaging based on shop purchasing behaviours.

Transparent Campaign Reporting

Monthly dealer reports show the results of every campaign so you can see the success and reach of each initiative.

Marketing Without the Overhead

Run in-house marketing efforts without requiring additional staff, agencies, or resources.

RESOURCE

Want more insights?

Download the Value of Shop Retention article for more insights into how OEC eMarketing can impact your dealership and to learn why keeping your parts department top of mind is the key to your bottom line.

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