Insights
eMarketing
Powered by our eCommerce data analytics engine, OEC eMarketing uses seamless, professionally crafted marketing campaigns to help parts dealers reach new customers and create reliable buyers. With email campaigns that look like they’re coming right from your dealership, OEC eMarketing serves as your in-house marketing department.
In your parts department, time and resources are at a premium. With sales objectives and order management ruling the day, parts marketing campaigns likely fall at the bottom of your to-do list. That’s why we created OEC eMarketing: To drive wholesale growth and build shop loyalty. OEC eMarketing, a turnkey email marketing solution, empowers dealers to reach new buyers & increase parts orders with a marketing service designed specifically for parts departments.
Increase in new business through growth campaigns (>60 days)
Increase in orders
Increase in total sales
OVERVIEW
What is OEC eMarketing?
When every shop and order counts, OEC eMarketing helps your parts department reach new customers and stay connected with your buyers through polished, engaging email campaigns. Designed to drive parts orders, eMarketing campaigns look and feel like they’re coming from your dealership and require zero lift from your team, meaning you can increase profits while making the most of your current staff & resources.
Get More Information
BENEFITS
OEC eMarketing allows dealers to:
RESOURCE
Want more insights?
Download the Value of Shop Retention article for more insights into how OEC eMarketing can impact your dealership and to learn why keeping your parts department top of mind is the key to your bottom line.
Download Now
Related Resources
Explore curated reports, insights, and tools tailored to this product to help you get the most value from it.
Explore all OEC Resources →How Targeted Email Campaigns Drive Parts Orders, Sales, and Opportunities
Learn how targeted email marketing campaigns drive a 38% increase in new business opportunities for dealership parts operations, plus additional insights!
OEC eMarketing Infographic
Download now | OEC eMarketing infographic to see how the turnkey solution drives customer retention & reengages dormant shops.
Insights into the Value of Shop Retention
New insights on why keeping your parts department top of mind with customers is the key to your bottom line, and how retention marketing pays off.
2026 Collision Repair Industry Survey Sneak Peek
OEC surveyed 1,800+ collision repair professionals to uncover the challenges shaping the industry. Download the article to get a sneak peek at findings from the 2026 Collision Repair Industry Survey.
Q1 2026 Wholesale Trends Report
Get a sneak peek at the early parts ordering trends across the OEC collision and mechanical parts platforms, featuring a quick comparison between Q1 2025 and 2026 parts sales and order volume!
More Revenue, Less Friction: Strategies for Parts Department Growth
Check out this on-demand webinar with OEC parts eCommerce experts as they break down the strategies top-performing dealers use and how the best parts departments generate more parts sales revenue, reduce friction within their workflows, and streamline operations & customer engagement.
Sneak Peek: Q1 2026 Wholesale Trends Report
Get a sneak peek at the early parts ordering trends across the OEC collision and mechanical parts platforms, featuring a quick comparison between Q1 2025 and 2026 parts sales and order volume!
Trade & Collision Brochure
Explore how our solutions help you work smarter, grow faster, and achieve better results. This brochure highlights how OEC connects OEMs, dealers, bodyshops, and independent retailers, enabling seamless workflows across parts ordering, pricing, supply chain visibility, repair information, and customer engagement.