CollisionLink Broker OEMs

CollisionLink Broker has become an essential part of our parts strategy. It helps us connect with repairers, increase genuine parts sales through our Retailer Network, and provide a better experience for our customers. The platform delivers strong results, and the support from OEC has been excellent throughout.

Lorraine Patten – Head of Parts Operations for Hyundai & Genesis

CollisionLink Broker has given us greater visibility into parts demand during the repair process. When collision estimates are written, OEC engage proactively with our dealer network and support repairers more effectively. The OEC platform provides valuable market intelligence that helps us increase genuine parts sales, improve operational efficiency, and strengthen our relationships across the collision repair ecosystem.

Sharon Townsend – Head of Mitsubishi Motors in the UK

Having used the CollisionLink Broker programme for several years, it has become an integral part of our daily parts operation. With the competitive pricing that CollisionLink Broker is able to offer, it enables us to fit more genuine parts and as a result, help improve our service levels and K2K. As well as this, CollisionLink Broker also offers a fantastic Total Loss Avoidance solution, providing us with extremely fast quotations with what they can offer. This gives us the opportunity to repair more vehicles by reducing the cost of the parts basket.

Pete P. – Group Parts Manager, KC Autos Accident Repair Centres Ltd.

Mertrux partners with the CollisionLink Broker team through Mercedes-Benz Vans, ensuring our customers have a seamless parts quotation system and total loss avoidance as their specialty. With incredibly busy parts departments across 4 sites, the CollisionLink Broker team offers additional support and is quick to supply part-numbered, priced quotes.

They save us a great deal of time, ensuring the best possible customer experience is delivered. The team is very knowledgeable & professional – supporting us with any queries or questions to ensure the end user is supplied as accurately and efficiently as possible.

Nigel B. – Parts Sales Manager, Mertrux

Apollo Motor Group has been using CollisionLink Broker since its introduction back in 2016. The team is knowledgeable, reliable, and efficient which are all the attributes we need when ordering parts in today’s busy accident repair operations.

We find CollisionLink Broker to be a great benefit to our business and indeed the parts industry enabling us to fit manufacturers’ genuine parts at a competitive price thus enabling us to choose the right option depending on the customer, the vehicle, and the work provider.

To add further support, CollisionLink Broker also runs some of the best total loss avoidance schemes in the market knowing that they will do their very best to make the vehicle in question repairable in some very simple steps.

Paul C. – Managing Director, Apollo Accident Repair Group Ltd.

The introduction of CollisionLink Broker has seen our parts operation increase our overall fill rate, improving overall sales.

The program has helped engage our customers further, building on already excellent relationships and retaining sales often lost to other markets.

We are excited by what the program will deliver in the future as it is only in its infancy in our market.

Nick B. – Parts Manager, Doncaster BMW

CollisionLink Broker for me is a NO BRAINER it is of great benefit to our business and indeed our customers who embrace it. I find it staggering that some body repairers still don’t buy into it. The program enables both us and the repairer to supply and fit manufacturer genuine parts at a competitive price, enabling us to choose the right option depending on the customer, the vehicle, and the work provider.

The Total Loss Avoidance scheme complements to whole offer from CollisionLink Broker to retain work in the body repair sector and is now a staple part of our operations to the extent we suggest the program to our customers not currently participating.

John H. – Parks Motor Group