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CollisionLink Broker – OEMs

CollisionLink Broker White Logo
Sourcing the best part for the best price? That part is easy now when you can proactively compete against the aftermarket to increase genuine parts usage by integrating into collision estimating platforms.

VISION and CollisionLink Broker connect crash repairers directly with vehicle manufacturers and dealers, notifying the manufacturers’ central sales teams when a collision estimate is written. The specially-designed software from OEC boosts your vision of the market for more effective and efficient parts sales.

Streamline Your Workflow

Our experts analyse estimate data and promote the use of genuine parts on all repairs where an alternative part may have been specified. CollisionLink Broker actively competes with the aftermarket wherever possible.

It is completely free of charge for bodyshops and authorised repairers.


CollisionLink Broker implementation benefits every party in the repair process: Manufacturers and dealerships see increases in parts sales. Crash repairers receive accurate and instant decisions. Customers are satisfied knowing that their vehicle is fitted with accurate, genuine parts.

Active Competition

All CollisionLink Broker orders are placed via the repairer’s dealer of choice. Work alongside dealerships and repairers with previously agreed discount terms. Parts are validated using manufacturers’ electronic parts catalogues (EPC). Operate with leading estimating systems.

High Connectivity for High Visibility

  • CollisionLink Broker works with over 20 Manufacturer partners to ensure a wide range of parts availability.
  • Using data from all areas of the repair industry, including leading estimating platforms and management systems, CollisionLink Broker offers bespoke reporting and management dashboards
  • Provides the most comprehensive market intelligence within the crash repair industry

Total Loss Avoidance

Every year, thousands of vehicles are written off by insurance companies because the cost of repair is deemed too expensive relative to the vehicle’s market value. By using data-driven algorithms, CollisionLink Broker proactively seeks out vehicles within crash repair shops that are deemed borderline total losses.

CollisionLink Broker is the only system on the market that offers instant, accurate decisions for vehicles written off by insurers using our bespoke total loss scheme.

OEMs’ Benefits

  • Increase the sale of OEM parts, which potentially could be lost to the aftermarket
  • Total Loss Avoidance (TLA) to generate incremental business and customer retention
  • In-depth market intelligence – benchmarking and pricing elasticity
  • Full visibility of all estimates created by repairers
  • Accurate and timely information
  • Closer relationships with repairers, dealerships, and insurers
  • Greater engagement in the marketplace

Genuine Manufacturer Parts

The following vehicle manufacturers offer parts availability through CollisionLink Broker in our international markets:

CollisionLinkBroker for me is a NO BRAINER it is of great benefit to our business and indeed our customers who embrace it. I find it staggering that some body repairers still don’t buy into it. The program enables both us and the repairer to supply and fit manufacturer genuine parts at a competitive price, enabling us to choose the right option depending on the customer, the vehicle, and the work provider.

The Total Loss Avoidance scheme complements to whole offer from CollisionLinkBroker to retain work in the body repair sector and is now a staple part of our operations to the extent we suggest the program to our customers not currently participating.

John H. –
Parks Motor Group

Having used the CollisionLinkBroker programme for several years, it has become an integral part of our daily parts operation. With the competitive pricing that CollisionLinkBroker is able to offer, it enables us to fit more genuine parts and as a result, help improve our service levels and K2K. As well as this, CollisionLinkBroker also offers a fantastic Total Loss Avoidance solution, providing us with extremely fast quotations with what they can offer. This gives us the opportunity to repair more vehicles by reducing the cost of the parts basket.

Pete P. –
Group Parts Manager, KC Autos Accident Repair Centres Ltd.

Mertrux partners with the CollisionLinkBroker team through Mercedes-Benz Vans, ensuring our customers have a seamless parts quotation system and total loss avoidance as their specialty. With incredibly busy parts departments across 4 sites, the CollisionLinkBroker team offers additional support and is quick to supply part-numbered, priced quotes.

They save us a great deal of time, ensuring the best possible customer experience is delivered. The team is very knowledgeable & professional – supporting us with any queries or questions to ensure the end user is supplied as accurately and efficiently as possible.

Nigel B. –
Parts Sales Manager, Mertrux

Apollo Motor Group has been using CollisionLinkBroker since its introduction back in 2016. The team is knowledgeable, reliable, and efficient which are all the attributes we need when ordering parts in today’s busy accident repair operations.

We find CollisionLinkBroker to be a great benefit to our business and indeed the parts industry enabling us to fit manufacturers’ genuine parts at a competitive price thus enabling us to choose the right option depending on the customer, the vehicle, and the work provider.

To add further support, CollisionLinkBroker also runs some of the best total loss avoidance schemes in the market knowing that they will do their very best to make the vehicle in question repairable in some very simple steps.

Paul C. –
Managing Director, Apollo Accident Repair Group Ltd.

The introduction of Collisionlink Broker has seen our parts operation increase our overall fill rate, improving overall sales.

The program has helped engage our customers further, building on already excellent relationships and retaining sales often lost to other markets.

We are excited by what the program will deliver in the future as it is only in its infancy in our market.

Nick B.
Parts Manager, Doncaster BMW

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