How Targeted Email Campaigns Drive Parts Orders, Sales, and Opportunities

That said, parts dealers are not without opportunities. eCommerce performance data from 2025 identified how parts departments that took proactive measures to attract and retain shop customers experienced significant new business growth and double-digit increases in orders and total sales. These dealers leveraged email marketing campaigns that targeted both customer engagement and retention, delivering stronger sales outcomes, including:

Shops that receive an email through these targeted marketing campaigns show an order increase percentage 6x higher than shops that did not receive an email. Likewise, shops that do not receive marketing communications show flat (or even declining) sales, further emphasizing the value of proactive communications.

OEC eMarketing email campaigns leverage OEC eCommerce data, allowing for precise customer targeting as opposed to mass, one-size-fits all communications. Plus, as a complete turnkey solution, eMarketing offers parts departments a new way to grow their business without requiring additional resources from their parts team.