Investing to Win in Mechanical Wholesale: How One OEM Unlocked Exponential Growth with RepairLink

Overview

Repair shops make the aftermarket their first call for replacement parts 98% of the time — a reality that puts constant pressure on OEMs to make their mechanical (non-collision) parts programs easy to choose, easy to buy from, and worth staying loyal to. One leading vehicle manufacturer took on that challenge directly, reinvesting in RepairLink and OEC Wholesale Performance Coaching to relaunch and grow its wholesale parts business. Over roughly two years, the results were dramatic: 14 consecutive months of double-digit year-over-year growth, a 46% year-over-year increase in parts sales within a year of relaunch, and, by the end of 2023, the manufacturer had become the largest OEM on the RepairLink platform.