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CollisionLink Broker – Repairers

Sourcing the best part for the best price? That part is easy now when you can proactively compete against the aftermarket to increase genuine parts usage by integrating into collision estimating platforms.

CollisionLink Broker connects crash repairers directly with vehicle manufacturers and dealers, notifying the manufacturers’ central sales teams when a collision estimate is written. The specially-designed software from OEC boosts your vision of the market for more effective and efficient parts sales.

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Streamline Your Workflow

Our experts analyse estimate data and promote the use of genuine parts on all repairs where an alternative part may have been specified. CollisionLink Broker actively competes with the aftermarket wherever possible.

It is completely free of charge for bodyshops and authorised repairers.

Win-Win-Win

CollisionLink Broker implementation benefits every party in the repair process: Manufacturers and dealerships see increases in parts sales. Crash repairers receive accurate and instant decisions. Customers are satisfied knowing that their vehicle is fitted with accurate, genuine parts.

Active Competition

All CollisionLink Broker orders are placed via the repairer’s dealer of choice. Work alongside dealerships and repairers with previously agreed discount terms. Parts are validated using manufacturers’ electronic parts catalogues (EPC). Operate with leading estimating systems.

High Connectivity for High Visibility

  • CollisionLink Broker works with over 20 Manufacturer partners to ensure a wide range of parts availability.
  • Using data from all areas of the repair industry, including leading estimating platforms and management systems, CollisionLink Broker offers bespoke reporting and management dashboards.
  • Provides the most comprehensive market intelligence within the crash repair industry.

Total Loss Avoidance

Every year, thousands of vehicles are written off by insurance companies because the cost of repair is deemed too expensive relative to the vehicle’s market value. By using data-driven algorithms, CollisionLink Broker proactively seeks out vehicles within crash repair shops that are deemed borderline total losses.

CollisionLink Broker is the only system on the market that offers instant, accurate decisions for vehicles written off by insurers using our bespoke total loss scheme.

Repairers’ Benefits

  • Free of charge
  • Total Loss Avoidance
  • OE Parts at competitive prices
  • Automatic quote within minutes of estimation
  • Correct OE Part Number
  • Correct RRP
  • Correct Trade terms in accordance with chosen Dealer
  • Central parts procurement for 20+ brands
  • Faster key-to-key (K2K) times
  • Improved parts margins
  • Better part fitment
  • Increased workshop capacity
  • Competition between OEM and aftermarket suppliers drives down costs
  • Closer relationships with OEM, Dealer, Insurer & Vehicle Owner

Genuine Manufacturer Parts

The following vehicle manufacturers offer parts availability through CollisionLink Broker in our international markets:

Frequently Asked Questions

How does the system identify a potential aftermarket part is being used?

On receipt of the vehicle estimate data, we receive a full parts list. Our application stores all parts that are available in the aftermarket and recent pricing indicating which parts are likely to be purchased in the aftermarket.

How do I submit an estimate?

If your bodyshop is signed up to the CollisionLink Broker programme, then we would receive this automatically for brands we work on behalf of. Should you not be, we are also able to accept manual applications.

Do I need to install technology?

No, all you would need to do is complete the online sign up form and we will receive your estimate data automatically, and contact you if we are able to support repairing a vehicle.

How do I receive the revised OE parts pricing from OEC?

OEC will make an offer via email showing the revised parts price.

How do I order the OEM parts at the revised prices?

Once confirmed and agreed, the order is placed with the supplying dealer at the revised terms.

How much does it cost me as a bodyshop?

Bodyshops do not pay for access to the OEC CollisionLink Broker system.

CollisionLink Broker for me is a NO BRAINER it is of great benefit to our business and indeed our customers who embrace it. I find it staggering that some body repairers still don’t buy into it. The program enables both us and the repairer to supply and fit manufacturer genuine parts at a competitive price, enabling us to choose the right option depending on the customer, the vehicle, and the work provider.

The Total Loss Avoidance scheme complements to whole offer from CollisionLink Broker to retain work in the body repair sector and is now a staple part of our operations to the extent we suggest the program to our customers not currently participating.

John H. –
Parks Motor Group

Having used the CollisionLink Broker programme for several years, it has become an integral part of our daily parts operation. With the competitive pricing that CollisionLink Broker is able to offer, it enables us to fit more genuine parts and as a result, help improve our service levels and K2K. As well as this, CollisionLink Broker also offers a fantastic Total Loss Avoidance solution, providing us with extremely fast quotations with what they can offer. This gives us the opportunity to repair more vehicles by reducing the cost of the parts basket.

Pete P. –
Group Parts Manager, KC Autos Accident Repair Centres Ltd.

Mertrux partners with the CollisionLink Broker team through Mercedes-Benz Vans, ensuring our customers have a seamless parts quotation system and total loss avoidance as their specialty. With incredibly busy parts departments across 4 sites, the CollisionLink Broker team offers additional support and is quick to supply part-numbered, priced quotes.

They save us a great deal of time, ensuring the best possible customer experience is delivered. The team is very knowledgeable & professional – supporting us with any queries or questions to ensure the end user is supplied as accurately and efficiently as possible.

Nigel B. –
Parts Sales Manager, Mertrux

Apollo Motor Group has been using CollisionLink Broker since its introduction back in 2016. The team is knowledgeable, reliable, and efficient which are all the attributes we need when ordering parts in today’s busy accident repair operations.

We find CollisionLink Broker to be a great benefit to our business and indeed the parts industry enabling us to fit manufacturers’ genuine parts at a competitive price thus enabling us to choose the right option depending on the customer, the vehicle, and the work provider.

To add further support, CollisionLink Broker also runs some of the best total loss avoidance schemes in the market knowing that they will do their very best to make the vehicle in question repairable in some very simple steps.

Paul C. –
Managing Director, Apollo Accident Repair Group Ltd.

The introduction of Collisionlink Broker has seen our parts operation increase our overall fill rate, improving overall sales.

The program has helped engage our customers further, building on already excellent relationships and retaining sales often lost to other markets.

We are excited by what the program will deliver in the future as it is only in its infancy in our market.

Nick B.
Parts Manager, Doncaster BMW

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