3 Tips to Help Parts Managers Increase Dealership Part Sales
Length
2 pages
Format
PDF resource
Published
Learn how to turn your parts department into a consistent source of revenue and profit.
Check out these tips for growing sales, improving customer experience, and running a smarter business.
1. Embrace Technology
Choosing a reliable technology solution streamlines the parts ordering process and creates faster communications while reducing human error. Using a parts ordering solution also helps:
Save money – Help repair shops identify the exact OEM parts they need, so they can submit an online order directly to your parts department.
Increase speed & efficiency – The right online parts ordering software helps customers find parts information online, decreases phone calls, and frees up more time to generate revenue.
Improve customer service – Online parts ordering software increases your team’s ability to strengthen relationships with customers, build new accounts, and find new opportunities.
“A RELIABLE TECHNOLOGY SOLUTION streamlines the parts ordering process and creates faster communications”
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2. Encourage Online Ordering
Online parts ordering technology incentivizes shops to buy more while offering a full inventory of replacement parts. In addition to more sales, online parts ordering allows your dealership to:
Protect your current business – Engage current customers and grow sales by making it easy to purchase parts from your dealership.
Gain new customers – When you sell OEM parts online, you get more sales opportunities just by being present where many buyers shop for parts.
Take orders 24/7 – When you offer online parts ordering, your inventory is available 24/7, allowing you to increase part sales and begin each day with new orders.
“ONLINE PARTS ORDERING TECHNOLOGY incentivizes shops to buy more while offering a full inventory of replacement parts”
3. Focus on the Benefits of OEM Parts
Keep your customers informed regarding the value of OEM parts. In addition to being higher quality and safer, there are added benefits for buying and selling OEM parts. Take time to remind customers that OEM parts:
Provide easy ordering – OEM parts offer seamless ordering and reduce processing time since they are designed for the vehicle in question.
Reduce returns – When the part a customer buys is designed specifically for the vehicle they’re repairing, they’re less likely to return it (i.e. your customers know what they’re getting with an OEM part).
Include promotional parts programs – OEM programs often match (or beat!) aftermarket pricing. These programs reduce the cost difference for shops and allow dealerships to be more competitive.
“It’s important to keep your customers UP-TO-DATE AND INFORMED regarding the value of OEM parts”
Work Smarter, Not Harder
That’s the key! Leverage the right tools (sales technology), provide your team and customers with an efficient workflow and smoother ordering (online ordering), and communicate the value of your product (OEM parts). This is how you can make sure your parts department is a major contributor to the business’ revenue and growth. It’s also why it’s important to look for new ways to grow parts sales and increase profits, making sure your team is – and remains – a cornerstone of the dealership.
To learn about the OEC part sourcing solutions, visit OEConnection.com