With all of the different software and solutions available to your dealership, it is hard to think of adding an additional tool. Often dealers are left wondering, “is it worth it?”
If you are looking for a solution to help gain deeper insight into your parts department, then you’ve already made the decision that yes, using business intelligence tools can help, and will be worth the investment for your team.
If you don’t know if you need one – or what even business intelligence is – then it will be worth it to read on. With nearly anything, you need to know how to use business intelligence to get anything out of it (start here if you aren’t sure what business intelligence is). In a nutshell, Business intelligence is a way to have a quick and accessible holistic view of your parts department at your fingertips to help drive business goals.
First you have to understand what you want data to tell you about your parts department. If you aren’t sure what to look for, start here, or just shoot us an email and we can help you put together some data points successful dealers look at every day.
With business intelligence, your team can drill down and understand customers more deeply, gain insight into buying behaviors, leading to opportunities otherwise left uncovered. If you’re wondering if it’s worth it, then think of what it costs for you to lose a customer.
If you use CollisionLink, losing one collision shop customer can cost $7,300 each month, if you use RepairLink, losing a repair shop customer can cost $700 each month.
What would it mean to your business if you could avoid losing those customers? Data and analytics from a business intelligence solution can help you uncover those customers before they leave, and help to retain those customers before they stop buying. Earning valuable customer relationship credibility, and saving your bottom line with customer retention is most definitely worth the investment for your department’s growth into the future.
