The Collision Industry’s All-Makes Solution Helping Dealers Increase OEM Part Sales.

CollisionLink is the industry leader in parts procurement. With visibility to the entire estimate, CollisionLink gives dealers the ability to increase their wholesale collision parts sales by converting non-OEM parts to OEM.

OEM Programs

CollisionLink partners with 26 OEMs to offer 47 special programs in the US and Canada that help you competitively price OEM parts to better compete with the aftermarket. These programs allow OEMs to offer reimbursements for the conversion of non-OEM to OEM, helping to regain lost opportunities. CollisionLink automates the calculations and reimbursement process making it easier to sell more parts.

Seamless Integration

CollisionLink integrates with shops' estimating systems, streamlining the collision parts ordering process. With VIN verification, CollisionLink improves the efficiency and accuracy of parts ordering.

Internal reports allow you to have access to the most important information for your parts department such as:

  • Salesperson Summary and Detail
  • Shop Summary and Detail
  • Parts Analysis
  • Market Comparison

In addition, OEC has integrated with other industry systems, such as PartsTrader, to further streamline your workflow to help save time and maximize productivity.

CollisionLink Shop is the #1 parts procurement system of choice. With over 40,000 enrolled shops, it is highly likely that your shops are already using CollisionLink with other dealers.

2012 Gm Us Logo 59X59
Infiniti 81X45
Vw Logo 2017 Web
Volvo 2010
Mazda Web Copy
Subaru Vertial Sm
Hyundai 77X58
Toyota Copy
Fca Logo 01
Kia logo black

3 Tips to Help Parts Managers Increase Dealership Parts Sales

Looking to increase parts sales? Here is a free guide for tips on growing sales, improving customer experience, and running a smarter business. Learn how to turn your parts department into a consistent source of revenue and profit.


"I wouldn't trade CollisionLink for anything! I use CollisionLink for VW, Mazda, Volvo, Mercedes-Benz, Sprinter and Jaguar collision orders. It helps me save time and gives me the opportunity to sell more collision parts. I really like the ability to price match & that's what helps me sell more parts. I can get the entire order sometimes with just a few adjustments in CollisionLink, especially the parts that are on the program, where without it I wouldn't have sold anything."

Steve S., Part Sales, Kempthorn Motors
Hallmark Vw

"If someone is not already signed up for CollisionLink, I would tell them that it’s a win-win situation; they cannot lose because they are going to get business they wouldn’t have otherwise. With CollisionLink, we get the business and we get the added bonus of reimbursement for parts through the Volkswagen Genuine Advantage parts program. I love what CollisionLink has done for us so far."

Michael C., Parts Manager Hallmark VW of Cool Springs
Brunswick Automart

“The CollisionLink system is a very clean, clear, accurate way for body shops to transmit an order to us in the wholesale parts department. It gives us all the information we need to supply the parts to them without them having to be on the phone or waste time on the phone."

Jeff B., Parts Manager Brunswick Auto Mart
Request Info

CollisionLink® is the collision industry’s all-makes solution giving dealers the ability to increase their wholesale collision parts sales.