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Parts Marketing Program

Everything’s easier when everything’s connected.
Parts Marketing Program (PMA) technology provides franchised dealerships with the tools they need to compete.
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Streamline Your Workflow

Built on OEC’s CollisionLink and RepairLink eCommerce platforms, OEC’s PMA solution combines technology and automaker parts programs to create the opportunity to take original equipment parts sales to the next level. With market-driven data at their fingertips, automakers have valid and timely information on what parts are, or are not, converting and at what price.


  • Capture all sale and opportunity data to effectively compete in a manner never before possible
  • When you can see all the information you need at your fingertips, parts marketing administration decisions become simple

Control and Automation

  • PMA provides the automaker total control to design parts program elements that can be manipulated in real-time to follow market variables according to their goals and objectives
  • For example, implement variable or fixed reimbursement per part based on variables like net shop cost, dealer cost, etc., with the ability to edit in-place program formulas
  • Plus, free up time and find peace of mind by running concurrent programs with automated submission and expiration dates

Find the Right Buyer

PMA data is broken down by buyer, seller, region, or any specific geographic locale to spot trends and movement. This helps you correctly target the right parts to the right buyers at the right price. OEC’s solutions make it easy to find the sweet spot and make more sales.

Speak to an expert today

Reach out for more information, questions or comments about any of our products or services.