Data tells a story – and it’s a good one. When you have the data regarding your customer’s buying behaviors, you are able to see how to sustain or improve your relationships.
For example, if you saw one shop wasn’t sending over orders to your dealership for over a month, you can reach out and try to understand what is going on, so you don’t lose that business.
Data tells a story – and it’s a good one. When you have the data regarding your customer’s buying behaviors, you are able to see how to sustain or improve your relationships. For example, if you saw one shop wasn’t sending over orders to your dealership for over a month, you can reach out and try to understand what is going on, so you don’t lose that business. Not only do your customer relationships improve because of honest, targeted conversations you can have with them, but you are also able to retain customers before they stop buying altogether. Both of these translate into increased customer retention, and an increase in parts sales.
BI programs should give you easy-to-read reporting showing you the cycles of your parts selling business, and the potential opportunities you can capitalize on. You can see the whole picture to better address problems, whereas without the access to this data, you could only guess why a customer stops buying.
