How much does it cost to sell online?

It all depends on who you want to sell to.

If you're looking to sell online to shops, you'll likely need to join a marketplace like RepairLink, which connects thousands of dealers to thousands of shops. Since pricing is specific to your OEM and SKU count, send us a message and we can provide pricing for your dealership.


If you're selling parts from your website, you're probably focused on hitting more consumers rather than shops. For consumer-driven websites, you generally would need to invest in marketing services monthly to ensure your dealership is showing up in search engines.

Costs for (good) website marketing can range from $300- $1,000 per month. ConsumerLink Pro has lots of information on how to sell online to consumers.

Continue reading: Are shops buying online?

Make sure you have an outlined plan on sales goals, and how to reach those goals.
It's a common misconception that you can't compete against the aftermarket, but it doesn’t hold a lot of truth.
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