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The Collision Industry

​How do I market my dealership if I sell collision parts online?

Your first step is to reach out to your local shops and let them know that your dealership is now selling parts online.

Your first step is to reach out to your local shops and let them know that your dealership is now selling parts online. You can do this many different (and effective) ways, such as via phone, letter, or distributing a flyer. Your online parts solution should provide you with the most effective way to reach your customers. If you use CollisionLink, you will be provided with marketing tools, along with stickers to add to your mailings. If you have your customers’ email addresses, why not send them an email?

Make this your goal: connect with your customers and ensure that you are their go-to dealership for submitting collision repair estimates.
In all likelihood, a lot – trust us.
It varies dealer to dealer and depends on business goals and resources.
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