Make sure you have an outlined plan on sales goals, and how to reach those goals.
It's a common misconception that you can't compete against the aftermarket, but it doesn’t hold a lot of truth.
Work smarter, not harder.
It's a common misconception that you can't compete against the aftermarket. Does it hold a lot of truth? Nope.
It's easy to say the aftermarket is cheaper since -- let's face it -- they have been historically. But not so much anymore.
Many dealers think shops don't buy online -- but they do. In fact, over 85% of consumers start with online searches first.
Always go with a solution that offers the right tools and support to ensure you will become successful.
The aftermarket is much better at hot shot delivery, but there's a secret around doing these types of deliveries entirely.
If you ask shops how they buy from the aftermarket, they'll likely say online. You shouldn't be any different.