Sell your OE Parts Online with the Robust eCommerce Solution from OEC

Capture Your Piece of
the Fastest Growing
Market Segment

Built into OEC, ConsumerLink Pro is a comprehensive, turnkey solution that enables your dealership to sell OE parts to online shoppers.

Sell Parts 24/7

Our in-house marketing experts will handle the online marketing strategy 24/7 so driving traffic to your online storefront will not be a concern.

"We used to use a different ecommerce solution but it wasn’t working out for us. We were having success with OEC so we thought it would be a good idea to try out ConsumerLink Pro. We went into it thinking we would be able to handle the marketing side of things on our own, but we did not have much success doing that.

We talked with the customer success team at OEC who set us up with a great marketing package. Almost immediately, we started seeing success. I’m really happy with the number of parts we’re moving right now. I wish we would have signed up with a marketing package in the beginning."
David C., Parts Manager, John Hiester Chevrolet

Why use ConsumerLink Pro?

Marketing Services

  • To sell parts online, customers need to find your website, which is exactly what our Marketing Services team does.
  • Our in-house team handles all of the online promotion. We put all Search Engine Marketing (SEM), Search Engine Optimization (SEO), Google AdWords, and Keyword plans into place.

High Performing / Mobile Friendly Website

  • Having a modern website is imperative to capture today’s consumer. ConsumerLink Pro provides a high-performing, intuitive website that is easy for your customers to find the OE parts they are looking for.
  • More and more consumers are using mobile devices to search for parts online. Having a mobile-friendly website is incredibly important to capture as many customers as possible.

Data Directly from OEM

  • In order to price effectively, and keep your targeted margins, it is critical to know the exact cost of your parts. We get cost information directly from OEMs allowing you to price parts accurately and achieve your margin goals.
  • With this accuracy, you will have the confidence and flexibility for aggressive pricing strategies that will better compete against the aftermarket.


Efficient Setup, Integration, and Reporting

  • We know how busy dealerships are so we made the setup of ConsumerLink Pro as seamless as possible. You will be ready to process part orders from the familiar OEC interface.
  • You will have access to dashboards and reports to easily monitor key performance indicators like sales, gross margin, ROI from your SEM spend, and site visits.
Retail ecommerce is a newer area for dealers and, as we all know, change can be hard.
Create a huge revenue stream for your dealership and open up your parts department to a completely new set of customers.
Customers need to be able to find your site, and without SEM and SEO they won’t know your site exists.
The answer is that it depends. You'll have to decide on your marketing investment.
Request Info

Or contact us at 888-776-5792, ext. 3