Sell your OE Parts Online with the Robust eCommerce Solution from OEC

Capture your piece of the fastest growing market segment. Built into OEC, ConsumerLink Pro is a comprehensive, turnkey solution that enables your dealership to sell OE parts to online shoppers 24/7. Our in-house marketing experts will handle the online marketing strategy so driving traffic to your online storefront will not be a concern.


High Performing / Mobile Friendly Website

  • Having a modern website is imperative to capture today’s consumer. ConsumerLink Pro provides a high-performing, intuitive website that is easy for your customers to find the OE parts they are looking for.
  • More and more consumers are using mobile devices to search for parts online. Having a mobile-friendly website is incredibly important to capture as many customers as possible.

Marketing Service

  • To sell parts online, customers need to find your website, which is exactly what our Marketing Services team does.
  • Our in-house team handles all of the online promotion. We put all Search Engine Marketing (SEM), Search Engine Optimization (SEO), Google AdWords, and Keyword plans into place.


Data Directly from OEM

  • In order to price effectively, and keep your targeted margins, it is critical to know the exact cost of your parts. We get cost information directly from OEMs allowing you to price parts accurately and achieve your margin goals.
  • With this accuracy, you will have the confidence and flexibility for aggressive pricing strategies that will better compete against the aftermarket.


Efficient Setup, Integration, and Reporting

  • We know how busy dealerships are so we made the setup of ConsumerLink Pro as seamless as possible. You will be ready to process part orders from the familiar OEC interface.
  • You will have access to dashboards and reports to easily monitor key performance indicators like sales, gross margin, ROI from your SEM spend, and site visits.
John Hiester Chev

“We used to use a different ecommerce solution but it wasn’t working out for us. We were having success with OEC so we thought it would be a good idea to try out ConsumerLink Pro. Almost immediately, we started seeing success. I’m really happy with the number of parts we’re moving right now. I wish we would have signed up with a marketing package in the beginning.”

David C, Parts Manager, John Hiester Chevrolet
Havre Ford

"Consumerlink Pro has been a great asset for us. We have been able to move many parts that we otherwise wouldn't have. The change from list minus to cost plus is what has kept us on board. Now with your OEM pricing data, we do a flat percentage above cost mark up across the board."

Cliff P, Parts Manager, Havre Ford
Lakeland Ford

“Customers tell me all the time that our site is easy to navigate. We never have an issue finding parts – the site is streamlined and easy to use. When customers call in with part numbers, we’re able to navigate and find what they need quickly.”

Chris G., Parts Manager, Lakeland Ford
Retail ecommerce is a newer area for dealers and, as we all know, change can be hard.
Create a huge revenue stream for your dealership and open up your parts department to a completely new set of customers.
You can fish with bait or cast a large net. Here is why we recommend fishing with bait.
Customers need to be able to find your site, and without SEM and SEO they won’t know your site exists.
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Or contact us at 888-776-5792, ext. 3