Here’s an amazing statistic: 100% of the dealers who have success selling parts online are those who successfully employ SEM and SEO. Yes, you read that right. One hundred percent. So what are SEO and SEM? Let’s break it down:
Search Engine Optimization (SEO) – Optimizing your website and products (by adding keywords, etc.) to make it easier for Google and Bing (or any other search engine) to find them.
Search Engine Marketing (SEM) – Spending money to get your website or products found on search engines at the top of the search – common terms for SEM you may have heard are Pay-per-Click (PPC), Google Adwords and Keywords.
