A majority of your shops like calling you for the captive parts after they found 95% of their parts online from the Aftermarket first. Not to mention, a shop having to sit on hold when your parts department is busy can result in a lost sale when your customer decides to hang up and go elsewhere.
Online resources are instantaneous and easier to navigate. For example, RepairLink provides shops part number details, technical illustrations, and part price and availability all at the tips of their fingers at any time. A large number of shops use RepairLink to identify the parts they need before they call, which in turn reduces calls that don’t have anything to do with putting in an order.
RepairLink is not meant to replace the telephone but to help dealers and shops communicate easier and faster.