“This page is dedicated to the people in the parts department who have earned the "Sell More Parts" Challenge Coin from an OEC Performance Coach. This Challenge Coin recognizes the dealerships that joined our movement to recapture part sales from the aftermarket, improve wholesale operations, and ensure vehicles are being fixed properly.”
Interested in joining our movement? Get started here.
Lakeland Motors - Lakeland FL
The gentlemen at Lakeland Chrysler, John and Dennis, have taken advantage of every opportunity that OEC Performance Coaching has to offer. They have completely bought-in to this service, constantly emphasizing the importance and benefits of the service to their team. Lakeland Chrysler actively uses CollisionLink, RepairLink, and LinkIQ to help drive the sales of OE parts. During each visit, we discuss how to better utilize these solutions and both John and Dennis embrace these tips and changes, fully benefiting from each session. These actions have also produced huge results for their dealership. It was an honor to deliver the Sell More Parts Coins to these men, as I personally knew how hard they’ve worked to earn them.
Coach: Ted Kapsch
Conroe, TX
The team at Gullo Ford works hard each day to push the sales of OEM parts. Being one of the largest OPS dealers in the area, they never give up on leveraging CollisionLink. They are constantly strategizing and innovating, pushing their shops to buy OEM. They have seen substantial growth since investing in OEC Performance Coaching and they are beginning to master MarketPlaceDirect, allowing them to gain leverage over the aftermarket. The team’s hard work pays off, and they are constantly using OEC solutions to help make their lives easier. Their drive and motivation made handing out this Sell More Parts Coin a no brainer.
Coach: Barry Waxman
Krieger Ford - Marysville OH
Julie from Krieger Ford does an excellent job leading by example. She spends time talking to her shops about the importance of OE parts, and how to leverage the OEC tools to convert sales from the aftermarket. In addition, she goes above and beyond to coach her team on what needs to be done, making sure there are constant communications between the dealership and its customers. Julie and the entire Kreiger Ford team are more than deserving of this Sell More Parts Coin.
Coach: Jerod Mccloud
Flemington Wholesale Parts - Flemington, NJ
Christine is known in the area as THE best Outside Sales Rep. Customers love her, other dealers fear her, aftermarket hates her. She really promotes CollisionLink as the best way for her customers to get more OEM parts and her Inside Sales Reps to sell more parts. She’s earned this coin without a doubt!
Coach: Tori Johnson
Bob Wondries Ford - Alhambra, CA
Mario is a huge proponent of CollisionLink and makes sure his team shares the same mindset. CollisionLink usage has been fluctuating in the LA market due to a recent shift with shops using other platforms. However, Mario and his team continue to fight that by leveraging their relationships with their shops. They are currently converting 82% of parts sent through CollisionLink and have NOT experienced the decline in usage that many dealers in the area have.
Coach: Gus Landicho
Larry H. Miller Ford Mesa - Mesa, AZ
Butch and Tom were awarded the Sell More Parts coin because of their strong CollsionLink usage. OEC competitors are coming on strong in the Phoenix area but Butch, Tom and the rest of their team understand that pushing for CollisionLink usage means that they see the full estimate from shops. They believe in OE parts and their CollisionLink sales are 167% over last year!
Coach: Larry Howard
