Joined The Movement

“This page is dedicated to the people in the parts department who have earned the "Sell More Parts" Challenge Coin from an OEC Performance Coach. This Challenge Coin recognizes the dealerships that joined our movement to recapture part sales from the aftermarket, improve wholesale operations, and ensure vehicles are being fixed properly.”

Interested in joining our movement? Get started here.

Kevin Mastey

Broadway Ford - Green Bay, WI

This Challenge Coin was presented to Kevin Mastey and his team because of their great use of CollisionLink, but mainly because they take pride in everything they do. Kevin manages to blend respect for people and smart business decisions incredibly well. He likes CollisionLink because he wants to sell parts, but whenever he talks about it he emphasizes the importance of getting people safer, better quality parts. He wants his team to excel, but he also wants to maintain a good work culture. Year-to-date, Broadway has converted more than $2 million in parts, and they regularly convert over 70% of the opportunities that come their way.

Coach: Nicholas Kohout

Kevin Mastey

Troy Steele

Fuller Ford - Cincinnati, OH

Troy makes a great effort to coach his Inside Sales Reps and shop customers on how to beat the aftermarket by leveraging OEC and Ford tools to help sell more parts. Troy takes pride in his work and has truly earned this Sell More Parts Challenge Coin!

Coach: Jerod McCloud

Troy Steele

Ronnie Cartwright

AutoNation Ford - Memphis, TN

Ronnie was awarded this Sell More Parts Challenge Coin because of how willing he is to help others. As Performance Coach Brian Peters travels throughout his territory, he always runs into people from other dealerships who tell him how Ronnie has helped them with CollisionLink and MyPriceLink! On top of it all, Ronnie processes more orders than everyone else at the dealership combined!

Coach: Brian Peters

Ronnie Cartwright