This Challenge Coin was presented to Kevin Mastey and his team because of their great use of CollisionLink, but mainly because they take pride in everything they do. Kevin manages to blend respect for people and smart business decisions incredibly well. He likes CollisionLink because he wants to sell parts, but whenever he talks about it he emphasizes the importance of getting people safer, better quality parts. He wants his team to excel, but he also wants to maintain a good work culture. Year-to-date, Broadway has converted more than $2 million in parts, and they regularly convert over 70% of the opportunities that come their way.

Troy makes a great effort to coach his Inside Sales Reps and shop customers on how to beat the aftermarket by leveraging OEC and Ford tools to help sell more parts. Troy takes pride in his work and has truly earned this Sell More Parts Challenge Coin!

Ronnie was awarded this Sell More Parts Challenge Coin because of how willing he is to help others. As Performance Coach Brian Peters travels throughout his territory, he always runs into people from other dealerships who tell him how Ronnie has helped them with CollisionLink and MyPriceLink! On top of it all, Ronnie processes more orders than everyone else at the dealership combined!