Well, getting shops ordering every part from you is a bit unrealistic, but the goal should be to get your shops ordering most of their part from you. We know that Parts Departments don’t have the time or resources to make this a reality, which is why many dealerships turn to outside help. If your parts are competitively priced against the aftermarket your shops should want to order your OE parts because they are safer easier to install.
Bringing someone in to educate your sales staff will help them talk more confidently about the programs they’re using, making the shops experience better, which creates repeat customers.
